Indian musical artist Ritviz has released a new collaboration track called ‘Raahi‘ associated with Tinder(Online Dating Application) from the album Dev. This is the anthem to support the LGBTQA+ Pride and aims to drum up solidarity and support digitally – Watch the full video below.
Tinder shared a music video on its official Instagram page and wrote that “There’s always a way to come together and celebrate #PrideFromHome #SwipeOnPride. This music video is a collaboration between @vizdumb, @jugaadmotionpictures, the LGBTQIA+ community in India and Tinder”
In the statement of Ritviz and Jugaad Motion Pictures: “It’s an anthem for love. We are celebrating love in lockdown. This anthem and music video represents how we’re still here for one another. The ways of letting each other know – hey, I’m here, I see you and I stand up for you.”
As we all know, the world’s largest and most important Pride parades have been postponed because of COVID-19, and every little thing seems and feels totally different this year. Tinder believes that everybody deserves the chance to be seen for who they’re, meet somebody new and accomplish that as their authentic selves.
In the absence of any IRL Pride conferences, parades, meetups, or events, Tinder is committed to rallying virtual social solidarity, help, and bringing folks together digitally when so many people are feeling lonely and isolated.