BLACKPINK’s Jennie Launches Own Label, ‘Odd Atelier’

Jennie Odd Atelier
Via Youtube

K-pop girl group, BLACKPINK’s member Jennie has launched her own company and label titled ‘Odd Atelier’ (OA). Check out the post below.

The statement comes a week after Jennie and her follow BLACKPINK bandmates renewed their group contracts with YG Entertainment. On December 24, BLACKPINK’s Jennie shared on Instagram Stories that she has launched her label and company to start her “solo journey in 2024”.

In a separate post on the official OA Instagram account, Jennie also explained that the label is meant to be “a space that aims to create new things that attract attention in a different way from what is usual or expected”.

“This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” she wrote, per Billboard. “I’m also about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK.”

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BLACKPINK’s Jennie Launches Own Label, ‘Odd Atelier’