Organizers of the Coachella Valley Music and Arts Festival have said that to UK charity MS Trust to change the name of its online fundraising festival Couch-Ella.
According to the BBC news, MS Trust said lawyers for the US festival, held annually in the Californian desert, told it the “Chella” suffix was trademarked. The Hertfordshire charity said its festival would go ahead with a different name.
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Coachella is one of the world’s biggest music festivals, last year attracting 250,000 people over two weekends, but will not take place this year due to coronavirus. The online festival, currently scheduled for August 22, has since been renamed the MS Trust Home Festival. The program is set to feature live-streamed comedy, music, yoga, and dance acts.
MS Trust’s chief executive David Martin said lawyers warned of “possible confusion” between the charity’s event and the US festival.
“They asked us to reconsider our name and see if there was something else we could use to avoid confusion,” Mr. Martin said.
“Half of me thought ‘Shall we take them head-on?’ but in reality when lawyers get involved it costs a lot and we didn’t want to waste any of the charity’s money.”
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He said the charity now had “something in common with P Diddy”, as the rapper – real name Sean Combs – had to change the name of an event he dubbed “Combschella” in 2018.
Coachella Festival Go Ahead With Different Name
Meanwhile, this year’s Coachella was recently canceled due to the coronavirus pandemic, but new dates for the festival’s 2021 edition were confirmed to take place on April 9–11 and 16–18, 2021.
This will be the first year that Coachella has not taken place since 2000, which was the year after its inaugural edition.
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All 2020 tickets will be honored for the 2021 festival, with further instructions regarding refunds and rollovers set to be sent out to ticketholders by the end of Monday (June 15).