Social media company, Facebook (FB), has clarified what an update to terms coming into effect in October means for Facebook artists on the platform.
The Facebook artist’s guidelines reads “You may not use videos on our products to create a music listening experience, We want you to be able to enjoy videos posted by family and friends.
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“However, if you use videos on our products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.”
A spokesperson for FB has now confirmed to NME that, though new guidelines of Facebook artists will come into impact throughout the site in October, the music guidelines have been in place for a while and won’t have an effect on artists using the site to Livestream gigs or share their music.
The circumstances will proceed to use as an alternative to FB users together with music in videos and live streams to which they don’t own the copyright.
“The music guidelines in Facebook’s Terms of Service have been in place since 2018 and we haven’t made any updates since,” they said. “They were written to balance our commitment to supporting musical expression on our platforms with also ensuring we uphold our agreements with rights holders, which remains unchanged.”
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Many artists have used the FB Live perform to carry Livestream gigs over the previous few months whereas physical concert events have been unable to occur as a result of the coronavirus pandemic.
Because the pandemic has continued, live stream gigs have been forced to up the ante with many artists now starting charge for entry to the virtual shows. BTS broke the Guinness World Record the most-viewed concert live stream with their Bang Bang Con: The Live show in June.