American rapper Kanye West has shared a first look at his upcoming YEEZY x GAP collaboration.
Kanye West posted a snapshot on Twitter using #WESTDAYEVER hashtag, which indicates it will be built around classic everyday staples including hoodies, cargo pants, quilted jackets, and accessories in a range of bold colorways. The bag also listed the frequent location of current-era West projects, i.e. Wyoming.
Kanye relationship with GAP dates again longer than that, although. After working a buyer providers job for the brand as a teen in Chicago, which he references on the track “Spaceship” (“Let’s return, back to the GAP, take a look at my check, wasn’t no scratch), he moved on to a gig shadowing the brand’s then-creative director Patrick Robinson in 2009. Round that point, rumors relating to the artist designing specifically for the brand began to flow into, however, a collection never got here into fruition.
Kanye West Shares Yeezy And Gap Collaboration
In 2013, Kanye referenced those conversations in an interview with 99.6 NOW! “I went to the GAP and I said ‘Lemme try to do something’ and I couldn’t get past the politics,” he explained. “And I’m like ‘I’m telling you, I got it. I know it. I can do it. Gimme a shot.’ Our first night [on the Yeezus Tour] we sold $83,000 in tour merch. Imagine if you take these thoughts and connect it with a corporation like the GAP.”
Watch the full interview below.