American rapper and singer-songwriter, Kendrick Lamar has shared his debut new music in Chanel Short Film. Watch the full Music below.
The rapper lends new music to a short film heralding Chanel’s Spring-Summer 2024 Haute Couture show next week. It was written and directed by pgLang’s Dave Free, “The Button” stars Margaret Qualley, Anna Mouglalis, and Naomi Campbell and features new music by Lamar.
Back in 2020, Lamar and Free launched pgLang. Initially defined as “a new multi-lingual, at-service company” for creators and projects to “selflessly speak with, and for, the shared experiences that connect us all,” pgLang has since gone on to partner with Baby Keem and Lamar himself. It has also designed cellphones and Converse shoes.
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Kendrick Lamar Shares Debut New Music in Chanel Short Film