Oscar-Winning Track, ‘Naatu Naatu’ Posts 260% Streaming Gain in U.S.

Oscar Naatu Naatu
Via Youtube

Oscar-winning, South Indian movie, RRR’s track “Naatu Naatu” scored a 260% increase in on-demand official streams in the United States.

According to Billboard reports, the track, “Naatu Naatu” garnered 176,000 official on-demand streams in the U.S. – up 260% from the 49,000 that the track collected in the two previous days (March 10 and 11).

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The track, “Naatu Naatu” won the best original song in Oscar. It was written by M.M. Keeravaani and Chandrabose, who both accepted the Oscar onstage during the live ABC-TV broadcast.

The song had the third-most streams of the five nominees for original song, all of which were performed on the Oscars, which aired live on ABC. Here’s a recap of the other four nominees and their streams on March 12-13, versus March 10-11:

  • Rihanna’s “Lift Me Up” (1.447 million vs. 1.446 million; up less than 1%),
  • Lady Gaga’s “Hold My Hand” (580,000 vs. 389,000; up 49%),
  • “This Is a Life” (84,000 vs. 38,000; up 121%)
  • Sofia Carson’s “Applause” (37,000 vs. 5,000; up 593%).

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Oscar-Winning Track, ‘Naatu Naatu’ Posts 260% Streaming Gain in U.S.