American rapper, J. Cole, has officially unveiled the details of his new album ‘The Fall-Off,’ & Its release date. Watch the full trailer below.
His long-awaited new album, The Fall-Off, is slated to arrive just in time for Super Bowl weekend on Feb. 6. After months of speculation and mounting album buzz heading into 2026, J. Cole resurfaced with a teaser trailer that confirmed the project’s release date while previewing an unreleased song believed to appear on the album. The clip pairs introspective narration about navigating fame and retreating from the public eye with understated visuals of Cole going about ordinary routines — from washing his car to eating alone at Waffle House — underscoring the contrast between celebrity and everyday life.
“Everything is supposed to go away eventually,” the narrator says. “Especially in show business with famous actors or musicians. It’s like, ‘This guy used to be famous and then he fell off.’ They want to point this, this and this and they made this mistake.”
He continues: “So few people reach that level and yes, of course, it’s not gonna last forever because somebody else has to take that spot and that’s how show business has been forever. But no, they want to say that guy fell off, they want to look down on him for going through the natural cycle of rising and falling.”
J. Cole Unveils Details of New Album ‘The Fall-Off’ & Its Release Date: Watch the Trailer