The digital music stream service platform, Spotify is now a social media platform. After Spotify added new feature comments on podcasts, the platform is stepping toward creating a social networking experience in an app primarily known for music.
The new feature “expands on” Q&A and polls, which the platform introduced in 2021. According to Spotify, over 9 million unique listeners on the platform have used either Q&A or polls this year, and the features have experienced 80% year-over-year growth.
The platform could also expand on comments, too. Maya Prohovnik, Spotify’s vice president of podcast product, told Techcrunch she “can see a world where we extend [support for comments] to other formats on Spotify, but we always want to do whatever is right for the format, and those types of creators and artists.”
The comments feature for podcasts “provide[s] a creator-controlled way for podcasters to interact with their fans on Spotify,” a company spokesperson said in a statement shared with Quartz. “While we are always exploring more ways for creators and artists to reach and engage with their fans, we don’t have any specific plans to share at this time.”
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Spotify is Now a Social Media Platform
