Music streaming company Spotify is all set to launch into South Korea. The digital entertainment giant confirmed plans to roll out in South Korea in the first half of 2021 On Thursday, Dec. 17.
In accordance with the billboard reports, for Spotify, launching in South Korea was simply a matter of timing and strategy. With one of the fastest-growing music major markets and an industry long-touted as a model of the future, South Korea is a prize. And led by the likes of BTS and Blackpink, its homegrown genre of K-pop is a global phenomenon.
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“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture, and tech innovation,” comments Alex Norström, Chief Freemium Business Officer of Spotify, in a statement.
“Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the U.S., South America, Europe, and the Middle East,” Norström continues.
“We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”
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Recently, Spotify presented a patent for an AI “Plagiarism Risk Detector And Interface” technology for Imitative/unoriginal Music.